PORTFOLIO
AMANDA HALE
Creative Specialist
PORTFOLIO
I'm Amanda, a creative leader who values thoughtful work and trusted partnerships. I enjoy leading and collaborating with cross-functional teams, offering clear direction and constructive feedback to help people do their best work.
I balance big-picture vision with hands-on execution. My approach is collaborative and grounded, bringing structure, creativity, and care to every project while supporting a positive, accountable team environment.
LEADING
CREATIVE WORK WITH INTENTION
AND HEART.
Creative Direction & Brand Oversight
Hawaiian Legacy Care
Provided creative direction and brand oversight, ensuring consistency across the website and all supporting collateral. Led and aligned the creative team around a clear visual and storytelling framework rooted in culture, dignity, and the spirit of aloha. Repurposed content intentionally across platforms to reinforce the brand narrative and create a cohesive, people-centered experience.
Creative Direction & Storytelling
St. Ives Hometown Living
Established and evolved a warm, welcoming visual identity across digital, social, and web platforms, ensuring every touchpoint reflected the heart of the brand. Directed the creative team to maintain consistency in tone, design, and messaging, with storytelling centered on trust, comfort, and community. Guided content strategy and cross-platform adaptation to strengthen the narrative and deepen audience connection.
Creative Direction & Brand Identity
Coast to Coast Counseling Services
Built the brand from the ground up, shaping its visual identity and overall creative direction. Led the development of the logo mark and brand system, establishing a calm, approachable aesthetic grounded in trust and emotional clarity. Guided website design and implementation across digital and physical touchpoints to ensure cohesion and alignment with the organization’s mission. The result is a unified brand presence that strengthens credibility and supports long-term growth.
Creative Direction & Brand Identity
R. Randolph Interiors
Shaped the visual presentation to strengthen brand clarity across digital and physical touchpoints. Directed photography, web presentation, and supporting materials to create a cohesive, polished aesthetic that reflects the studio’s refined design sensibility. Emphasized consistency, composition, and narrative framing to present the work in a way that feels elevated, intentional, and fully aligned with the brand’s identity.
Mobile-First Content Production
Led a series of mobile-first video initiatives from early concept through final delivery, shaping visual direction and execution across platforms. Directed videographers through production and post-production, overseeing editing to ensure every piece met brand standards. Prioritized storytelling, pacing, and consistency to create engaging content tailored for social and digital environments. Click individual photos for reels.
Long-Form Content Production
Storyboarded and provided creative direction, guiding the concept from pre-production through final delivery. Led videographers with a clear shot list and production plan, ensuring visual consistency and alignment with established brand standards. Oversaw execution and pacing to support strong storytelling while maintaining a cohesive, on-brand final result optimized for digital use.
Skills
Adobe Illustrator
Adobe Photoshop
Adobe Premiere
Canva
Brand Storytelling
Leadership
Creative Strategy
CapCut
Project Management
Concept Development